Special Section Sizes
Friday, April 30th, 2010New Ad Sizes Effective March 1, 2011
Standard TAB/ROP
1Col. = 1.556”
2 = 3.222”
3 = 4.889”
4 = 6.556”
5 = 8.222”
6 = 9.889”
Gutter: 1.222”
Full Page Double Truck – DT
12C = 1.222” gutter = 21” x full page depth = 20.75 for ads – .25 for folio
Note: some tab rop sections may be sold as 2/3, 1/2, 1/3 and 1/6 etc.
(3×12) 2/3 vert= 5.75” x 11.375”
(5×6)1/2 horiz= 9.667” x 5.625”
(3×6)1/3 square= 5.75” x 5.625”
(2×12)1/3 vert= 3.792” x 11.375”
(2×6)1/6 vert= 3.792” x 5.625”
Modular TAB
(6×10) Full page image area = 9.667” x 11.625” .25 for folio
Full page ad size =9.667” x 11.375”
Gutters =.125 inches/9pts
(6×10) 2 col.=Full Page 9.667” x 11.375”
(6×5) 2 col.=1/2 Page horizontal 9.667” x 5.625”
(3×10) 1 col.=1/2 Page vertical 4.75” x 11.375”
(3×5) 1 col.=1/4 Page 4.75” x 5.625”
(3×2.5) 1 col.=1/8 Page 4.75” x 2.75”
(12×10) 4 col.=DT 20.67” x 11.375”
Standard Modular/ROP
Full page image area = 11.625” x 21” – 20.75” for ads – .25” folio
Full page ad size =11.625” x 20.75”
Gutters =.125 inches/9pts
6 col.=Full Page 11.625” x 20.75”
6 col.=1/2 Page horizontal 11.625” x 10.315”
3 col.=1/2 Page vertical 5.75” x 20.75”
3 col.=1/4 Page 5.75” x 10.3”
3 col.=1/8 Page 5.75” x 5.1”
Frequent Flyers
1 col.=1/2 Regular Size 7.75” x 4.75”
1 col.=Regular Size 7.75” x 10.25”
2 col.=Large Size 9.5” x 12.5”
Web Banner Ads
Friday, April 30th, 2010Ad Specs:
Leaderboard Ad
- 728 pixels wide by 90 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Half Page Ad
- 300 pixels wide by 600 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Medium Rectangle Ad
- 300 pixels wide by 250 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max/li>
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Lead Times:
- For gif and standard third party creatives, 3 business days
- For overlays, interstitials, Flash, other rich media ads and any ads with sound, 5 business days
- For any campaigns incorporating an effectiveness survey, 5 business days
- For Advertiser e-mails, 3 business days
- Failure to supply materials according to lead times above may result in delay of schedule
General Ad Rules:
- Within standard banner, skyscraper and big ad units, ad animation of any form can run for a maximum of 30 seconds without being re-initiated by the user
- Only one of the following ad types can appear on a single page: pop-up, pop-under, overlay or audio enabled ads
- Free-form overlay ads (DHTML) must include a prominently visible and clickable close button and run a maximum of 10 seconds at Publisher’s discretion
- All ads with uninitiated sound must be individually approved. Sound can run a maximum of 30 seconds and cannot repeat unless re-initiated by the user. All creative must include a prominently visible and clickable on/off button for sound
- To clearly distinguish advertisements from editorial content we require that all white background ads come with a border
- Ads that lead to Web site where the ‘Back’ button is disabled and as a result users cannot return to The Press Democrat on the Web will not be accepted
- Mouse-over interaction with an ad within a page on The Press Democrat family of sites can only provoke ad interaction within the current open browser window and cannot link a user to a new Web site
- All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site
- The subject matter, form, size, wording, illustration and typography of the advertising shall be subject to the approval of Publisher, but unless otherwise authorized in advance no change shall be made without the consent of Advertiser or Agency
- Where material furnished by Advertiser or Agency does not conform to advertising specification, Publisher shall immediately communicate with Advertiser or Agency for definite instructions. If Publisher is unable to secure definite instructions from Advertiser or Agency, the advertising shall be omitted
ResponseClix
Friday, April 30th, 2010Drive more business to your website
ResponseClix is the easy, automated solution for local search marketing on top search engines including:
What is ResponseClix?
ResponseClix is a unique and powerful service that places an paid listing for your business website across a wide network of up to 25 major search engines, including Google and Yahoo! Results are guaranteed, targeting shoppers searching for your product or services.
How does ResponseClix work?
We create an advertisement for your website based on the keywords and locations that are descriptive of your business. When consumers in your area search for words that match the keywords and location associated with your business, your ad appears in the search results. By clicking on the ad, consumers are taken directly to your website, where they are one step closer to becoming a paying customer.
Do I need ResponseClix?
Studies show that as many as 450 million commerce-driven searches occur on the web each month, and that number is growing. That makes ResponseClix the right product, right now, to increase sales and return on your advertising investment.
NAA, Top Ten Reasons to Advertise….
Wednesday, April 28th, 2010Ten Reasons to Advertise on a Newspaper Website
1. Frequency: The online newspaper Web site user accesses the Internet almost twice as much as the general user.
2. Credibility: The credibility of the newspaper brand extends to the advertiser. Fifty-nine percent of Web users agree that online advertising is more believable from a trusted Web site. Online, newspaper Web sites are the dominant local media site in most markets.
3. Targeted: If you want to focus on a particular backyard, advertising in an online newspaper is more personal, and more relevant
because it is local. Newspapers also publish a plethora of niche sites ( youth, women, movie fans, Hispanics, are illustrative) for virtually any demographic advertisers could possibly hope to reach.
4. Purchasing power: Sixty-two percent of newspaper Web site users purchase online compared with 49 percent of general users. Thirty-nine percent of online newspaper users have incomes higher than $75,000; 65 percent own their homes. Fifty percent of online newspaper users have spent more than $500 online in the last six months, and 63 percent of online newspaper users prefer to find out about new products through the Internet.
5. Content: After e-mail, the most preferred Web content is news, sports, financial information, entertainment news, and shopping
– in that order. Sixty-two percent of Internet users vist online newspapers for local news, compared with 39 percent for the local TV station Web site and 23 percent for the local radio station site. Not even Yahoo! or AOL’s Digital City can top this.
6. Retailers prefer newspaper sites: Sixty-five percent of retailers report that newspaper sites are efficient in assisting them in meeting marketing needs compared with other sites.
7. High profile: Research.net reports that, among top executives (CEO, CIO, CFO or owner/partner), Internet advertising ranked above over all other media measured for: “Where I prefer to find our about new products,” “Where I prefer to receive information about companies,” and “Where modern, up-to-date brands advertise.” At the same time, these early adopters of technology also skew younger than the traditional newspaper audience. Forty percent of online newspaper users are aged 18-35.
8. Reinforcement: Seventy-six percent of online newspaper users also read the newspaper in the past seven days, and repetition increases awareness. The Internet Advertising Bureau found that, by increasing the number of online banners from one to two per week, branding results on three key metrics increased 42 percent making online a great, inexpensive way to increase the branding lift of traditional campaigns.
9. Quality: Seventy-five percent of advertisers generally said newspaper Web sites’ advertising was as good or better than other Internet sites.
10. Mix: A variety of recent studies have demonstrated the power of online, when included in a mix with traditional media, to elaborate
the brand message. Newspaper print and online products combined have the highest penetration and most desirable audience of any other local medium.
Newspaper Association of America, 1921 Gallows Road, Suite 600, Vienna, VA 22182 • 703.902.1600 • www.naa.org
NAA, January 2010
Wednesday, April 28th, 2010NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE
Newspaper Advertising Cited as Most Trustworthy; Newspaper Web Sites Ranked First Among All Sources of Local Information in Usage, Credibility, Being Most Informative
NAA, January 2010
Arlington, Va. – Newspaper Web sites continue to be the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online, according to a new survey conducted by comScore for the Newspaper Association of America. Approximately 57 percent of the 3,050 respondents identified local newspaper Web sites as the top online source for local information — ahead of the totals for all other media. That percentage grows for upper income households (63 percent) and for the college educated (60 percent).
The strength of local newspaper Web sites was made clear when respondents to the survey, entitled Site Matters: The Value of Local Newspaper Web Sites, were asked to identify sites they used most often for specific types of local content. Newspaper sites ranked first as a source for local information (29 percent), local sports (27 percent), local entertainment (26 percent) and local classifieds (39 percent), ahead of both local television Web sites and online portals.
“This important research provides further evidence of newspapers’ successful multiplatform transition, with the medium serving as a continuous local resource for consumers,” said NAA President and CEO John F. Sturm. “While newspaper Web sites often face dozens of competitors touting their own local offerings in any given market, they have been able to thrive by leveraging trusted brands and strong local content to appeal to consumers and advertisers alike.”
Local newspaper Web sites ranked first among all sources for trustworthiness, credibility and being the most informative place to find local content of all types – including news, information, entertainment, sports and classified advertising. When respondents were asked what sources were most trustworthy or reliable, local newspaper Web sites bested local television sites by twelve percentage points for local information (34 percent vs. 22 percent), by six points for local sports (30 percent vs. 24 percent), by 10 points for local entertainment (30 percent vs. 20 percent) and by 29 points for local classifieds (42 percent vs. 13 percent).
Most Trusted Source for Advertising.
The survey also found that consumers consider local newspaper Web sites to be the most trusted source of online advertising, with ads that are perceived to be more current, credible and relevant to them.
Four-in-ten adults (40 percent) agreed that their opinion of online advertising is influenced by the type of Web site on which the ad appears. Of those, local newspaper sites ranked first in trustworthiness of advertising. More than one-third (36 percent) selected local newspaper Web sites for trustworthy advertising compared to less than one-fourth (23 percent) for local television Web sites and less than one-in-eight (12 percent) for online portals. And local newspaper sites were the clear winner across all demographic categories – even among the younger 18 – 34 age group, leading the second-ranked television Web sites by 13 percentage points (35 percent vs. 22 percent), and online portals by 24 percentage points (35 percent vs. 11 percent).
“This survey reinforces the notion that consumers value and trust the premium-quality content found at newspaper Web sites as well as the advertising on those sites,” said Randy Bennett, NAA’s senior vice president of Business Development. “It also provides further evidence that newspapers, which attracted a record 75 million visitors in January, offer advertisers a high-value audience that no other medium can match.”
More information on the study, including a sales presentation for advertising executives, is available at www.newspapermedia.com.
Other data from the comScore survey include:
Local Newspaper Web Sites are Most Informative: Newspaper Web sites ranked first in all five content types, edging out local television websites for local news (34 percent vs. 32 percent), with wider margins for local information (32 percent vs. 23 percent), local sports (30 percent vs. 24 percent) local entertainment (29 percent vs. 18 percent) and local classifieds (43 percent vs. 12 percent).
Local Newspaper Web Sites are Most Credible: Newspaper Web sites ranked first for being the most credible source, beating second-ranked local television Web sites for all content types, from local news (35 percent vs. 32 percent), local information (34 percent vs. 23 percent), local sports (30 percent vs.24 percent), local entertainment (30 percent vs. 19 percent) and local classifieds (43 percent vs. 13 percent).
Advertising on Local Newspaper Web Sites More Trustworthy: Nearly eight-in-ten respondents (78 percent) across all demographic groups rated “more likely to be current” as the top reason advertising on local newspaper Websites are most trustworthy. Credibility and local relevance were also important factors with close to 50 percent of respondents citing these attributes for reasons behind local newspapers advertising trustworthiness.
The comScore survey results follow initial data from “Consumer Insights,” a new study conducted by MORI Research, that indicates newspaper advertising remains the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions. The survey of more than 3,000 adults found that 82 percent of adults said they “took action” as a result of newspaper advertising – from clipping a coupon or making a purchase to visiting a Web site. More information on this study is available here.
This comScore survey, fielded in November 2009, measured consumer attitudes and behaviors regarding local newspaper websites and content compared with other online sources of local news and information. The survey is based on a nationally representative sample of adults who use websites within the comScore panel. Participants received an e-mail invitation to take the online survey, which took approximately 10 minutes to complete. There were 3,055 completed interviews. Data were weighted on age, gender, income, and region to match national online targets prior to analysis.
Green Living
Thursday, April 22nd, 2010
Green Living connects your business with consumers of all shades of green. Our readers are light green saplings to evergreen advocates. They read Green Living to get the latest on green or sustainable businesses and products, to learn about others in the green community, and to be informed. They share what they find and will tell others how and where to find it. Green Living is the perfect place to promote your business.
Let us help you create a customized advertising program that connects our targeted, eco-minded audience to you and to the products and services they care about.
Publish Date: April 22
Ad Deadline: April 9
Download Media Kit here,or View Media Kit Online:
SpecialSecions_mediakit
Download Media Kit here, or
View Media Kit Online:
Biteclubeats.com
Thursday, April 15th, 2010
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Wine Country dining. Drive-through sensibility. BiteClub is Heather Irwin’s dish on Sonoma, Napa and the North Bay’s best restaurant bets. Come along for the ride. Eaters welcome.
Got a tip or just want to chew the fat? Email heather@heatherirwin.com
Local Market Information
Tuesday, April 13th, 2010Sonoma County is home to successful, well-educated people who enjoy the finer things in life.
Click on the below reports for more information. (PDF links)
INFLUENTIAL, AFFLUENT & EDUCATED:
The Press Democrat Audience
DYNAMIC MARKETPLACE:
Sonoma County’s Economic Drivers
News, Tips & Industry Resources
Tuesday, April 13th, 2010Case Studies
Tuesday, April 13th, 2010Case studies demonstrate how customers innovate and achieve successful business results using our products and services.
Below are just a few great customer success stories…
G&G Supermarket
G&G Supermarket has been a staple of Sonoma County since it’s first store opened in 1963 in Santa Rosa. Fresh produce, competitive pricing and the finest cuts of meat and fish were some of the qualities that attracted people from all over the county to G&G Supermarket. But most importantly, the G&G trademark of friendly service brought the customers back.
Read Full Case Study…