Search Engine Marketing – SEM
Monday, September 19th, 2011
What is Search Engine Marketing – SEM?
Search Engine Marketing (SEM) or Pay Per Click Advertising is a unique and powerful service that places a paid advertisement for your business website across a wide network of up to 25 major search engines, including Google and Yahoo!
When consumers in your area search for words that match the keywords and location associated with your business, your ad appears in the search results. By clicking on the ad, consumers are taken to your website, where they are one step closer to becoming a paying customer.
What are you customers searching for?
There are different phases in the buying cycle. From tire kickers who aren’t sure they want a car to visitors who are trying to decide which car to but to late stage buyers who are looking for the best price, Search Engine Marketing allows you to target particular customers who have specific needs at the time they are searching for you.
Your online ad is like a Haiku describing your business. Those 3 lines of text give you a chance to establish trust, authority and credibility. We will help you craft that ad to include the proper “trigger words” to invite your “hyper-sensitive” visitors to give YOU the click.
Is your investment in PPC paying off?
Tracking Your Results
Unlike offline forms of media advertising online provides immediate tangible measurement of how well your advertising dollars are returning benefit to you. Whether your goal is lead capture or a sale, it is possible to measure a conversion event. When the customer completes a purchase, downloads a whitepaper, subscribe to your email newsletter, or sign up for a class, you receive immediate feedback on how many visitors took that action.
PD Web Services Search Engine Marketing
No matter how fantastic your website is, it is only effective if people can find it. Your website is the front door to your business, open to the public 24 hours a day, 7 days a week. How and where are visitors going find you? Search Engine Marketing is one of the tools PD Web Services can use to help you get started.
Banner Ads on Mobile Devices See Higher Click-Thrus Than On PCs
Monday, September 19th, 2011By Justin – September 15, 2011
There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click on banner ads by mistake and therefore can’t compete with traditional banner ads viewed on PCs. A new study out by MediaMind, however, aims to debunk this myth.
The company analyzed 230 million impressions of the same banner ads on both mobile devices and traditional browsers and found that the average CTR for mobile ads was .61% compared to .07% for browsers. MediaMind disagrees with the notion of errant clicks on mobile devices and instead says that mobile is simply “experiencing the same kind of new and fascinating curve that banner ads had when they first asked people to punch the monkey.”
The company also says that the position of the ads on mobile devices plays a huge part as well. ”Mobile banners aren’t just on top of the innovation curve, but also occupy a bigger portion of the screen relative to browser based banners. In many cases, there is only one banner on the page. Furthermore, people tend to browse with their phone closer to their eyes, unlike the screen of a laptop or a desktop.”
http://www.mobilemarketingwatch.com/study-banner-ads-on-mobile-devices-see-higher-ctr-than-on-pcs-18610/
For more information on how to advertise your business or service on one of our mobile sites, CLICK HERE