Text Messaging Continues to Grow in 2011
Thursday, October 27th, 201127th October 2011 – Posted by Derek Johnson
A new report from comScore just came out that shows text message usage is still on the rise in the US. I’ve embedded the comScore report below, which also shows the change in browser usage, downloading apps, accessing social networking sites, playing games and listening to music on the mobile phone.
What’s interesting about this comScore report is that not one action on the mobile phone is trending downwards. A lot of this is due to the increased adoption of smartphones, and possibly the sharp decline of people spending time with older media such as newspapers and magazines.
While the usage numbers in this report are trending upwards, have you experienced usage of any of the below declining with your own mobile usage? If so, let us know in the comments section below.
http://www.tatango.com/blog/text-messaging-continues-to-grow-in-2011/
For more information on how your business can get involved in SMS, CLICK HERE
Why mobile will impact holiday shopping
Thursday, October 13th, 2011By Om Malik Sep. 15, 2011, 11:00am PT
Ever since Amazon launched its mobile offerings (and Amazon Prime), slowly but surely my buying habits have shifted towards Jeff Bezos’ company which is on its way to become the new new Walmart.
The fact is that because we got easy to use shopping apps on our phones, we are all seeing a big change in our shopping behavior. The biggest manifestation of this trend is going to be during the holiday season this year, according to Google’smobile ads division. In a blog post, they predict some major gains for mobile-based shopping.
- 15% of total “Black Friday” searches will be from mobile devices.
- 44% of total searches for last minute gifts and store locator terms will be from mobile devices.
- 65% of high-end device users report that they have used their device to find a business, and then made a purchase at that business in person.
- Greater than 33% of both smartphone users and tablet users plan to start their shopping before Thanksgiving.
As we wrote about earlier, smartphones have turned into local shopping devices and during the holidays, the impulse to reach for your smartphone is even more powerful. With less time and more urgency to find gifts as the holidays approach, it makes sense that smartphones, already very intent-driven devices, will be become even more popular as shopping tools.
Elsewhere:
- Forrester Research noted that tablets already account for 20 percent of e-commerce sales, despite the fact that only 9 percent of shoppers own tablets.
http://gigaom.com/2011/09/15/why-mobile-will-impact-holiday-shopping/
CLICK HERE for more information on how to get your local business mobile ready this holiday season!