Healthy Living
Sunday, January 8th, 2012
Healthy Living is dedicated to providing up-to-the-minute information on the healthy lifestyle issues that are important to Sonoma County residents. Published quarterly in its introductory year, Healthy Living offers an unparalleled opportunity to reach a vast audience within four counties. The greatest return on investment can be achieved when your advertisement is delivered within the powerful editorial framework and becomes part of the information readers are seeking. Whatever your advertising budget, we have an option to fit your needs. Let us help you create a customized advertising program that connects our targeted, health-minded audience to you and the products and services they care about.
Publish Date: September 30
Ad Deadline: September 18
The Holiday Guides
Sunday, January 8th, 2012
Published on Thanksgiving Day and December 6, the Holiday Section will be divided into two parts: Holiday Shopping and Holiday Happenings. This will offer readers a chance to get a head start in planning their holiday purchases and social calendar. By promoting your special gifts and services in the Holiday Shopping, your advertising message will be seen by a potential 75,340 shoppers in our area. And with distribution in The Press Democrat and the Petaluma Argus-Courier, this shopping guide offers incredible coverage for a very low cost. In addition, the Holiday Shopping Guide will also be available on pressdemocrat.com, shopsoco.com and in a “handy” mobile version as well!
That’s Right!… This Holiday season we’ve gone MOBILE! If you’re an advertiser, don’t let the lack of a mobile site keep you from launching an effective mobile strategy this holiday season! Mobile users contribute significantly to in-store sales and you don’t want to miss out on this growing consumer group. Google has projected the shopping habits of mobile shoppers this holiday season and these stats alone should motivate you to get your mobile marketing campaign up and running:
- 15% of total “Black Friday” searches will be from mobile devices.
- 44% of total searches for last minute gifts and store locator terms will be from mobile devices.
- 65% of high-end device users report that they have used their device to find a business, and then made a purchase at that business in person.
Our Gifts PAGE Items can jump start your mobile marketing plans this season and include:
- A scannable QR Code for quick information, such as a mapped location, instant call or email feature, website link, review and sharing features for email or social media.
- A feature spot on Shopsoco.com’s website.
- A feature spot on our Mobile Holiday Shopping Guide
2011 Holiday Issues:
Publishes: November 22 • Ad Reservation: October 29
Publishes: December 6 • Ad Reservation: November 12