Search Marketing – SEO & SEM

No matter how fantastic your website is, it is only effective if people can find it. Your website is the front door to your business, open to the public 24 hours a day, 7 days a week. How and where are visitors going find you? SEO and SEM are tools to help you get started.

What is SEO & SEM?
Obtaining visitors through search engines falls into two major categories: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While both techniques result in website traffic, the methods and goals are different.

Search Engine Optimization (SEO) is the practice of optimizing your web site to be more search engine friendly and improve your organic search positioning. With our unique skills, we can help you to get traffic, update you on your progress and make sure that you have compelling offers that will bring clients not just to your website, but all the way in the doors of your business.

Search Engine Marketing (SEM) is a unique and powerful service that places a paid advertisement for your business website across a wide network of up to 25 major search engines, including Google and Yahoo! When consumers in your area search for words that match the keywords and location associated with your business, your ad appears in the search results. By clicking on the ad, consumers are taken to your website, where they are one step closer to becoming a paying customer.