PD Media Source

Healthy Living

Brandon — Mon, 09 Jan 2012 04:53:16 +0000

Healthy Living is dedicated to providing up-to-the-minute information on the healthy lifestyle issues that are important to Sonoma County residents. Published quarterly in its introductory year, Healthy Living offers an unparalleled opportunity to reach a vast audience within four counties. The greatest return on investment can be achieved when your advertisement is delivered within the powerful editorial framework and becomes part of the information readers are seeking. Whatever your advertising budget, we have an option to fit your needs. Let us help you create a customized advertising program that connects our targeted, health-minded audience to you and the products and services they care about.

Publish Date: September 30
Ad Deadline: September 17

Download Media Kit here,or View Media Kit Online:

SpecialSecions_mediakit
Download Media Kit here, or
View Media Kit Online:

Open publication – Free publishing – More gift

The Holiday Guides

admin — Sun, 08 Jan 2012 18:02:30 +0000

Published on Thanksgiving Day and December 6, the Holiday Section will be divided into two parts: Holiday Shopping and Holiday Happenings. This will offer readers a chance to get a head start in planning their holiday purchases and social calendar. By promoting your special gifts and services in the Holiday Shopping, your advertising message will be seen by a potential 75,340 shoppers in our area. And with distribution in The Press Democrat and the Petaluma Argus-Courier, this shopping guide offers incredible coverage for a very low cost. In addition, the Holiday Shopping Guide will also be available on pressdemocrat.com, shopsoco.com and in a “handy” mobile version as well!

That’s Right!… This Holiday season we’ve gone MOBILE! If you’re an advertiser, don’t let the lack of a mobile site keep you from launching an effective mobile strategy this holiday season! Mobile users contribute significantly to in-store sales and you don’t want to miss out on this growing consumer group. Google has projected the shopping habits of mobile shoppers this holiday season and these stats alone should motivate you to get your mobile marketing campaign up and running:

15% of total “Black Friday” searches will be from mobile devices.
44% of total searches for last minute gifts and store locator terms will be from mobile devices.
65% of high-end device users report that they have used their device to find a business, and then made a purchase at that business in person.

Our Gifts PAGE Items can jump start your mobile marketing plans this season and include:

A scannable QR Code for quick information, such as a mapped location, instant call or email feature, website link, review and sharing features for email or social media.
A feature spot on Shopsoco.com’s website.
A feature spot on our Mobile Holiday Shopping Guide

2011 Holiday Issues:
Publishes: November 22 • Ad Reservation: October 29
Publishes: December 6 • Ad Reservation: November 12

Download Media Kit here,or View Media Kit Online:

SpecialSecions_mediakit
Download Media Kit here, or
View Media Kit Online:

Open publication – Free publishing – More gift

Text Messaging Continues to Grow in 2011

bschaezlein — Thu, 27 Oct 2011 21:03:25 +0000

27th October 2011 – Posted by Derek Johnson

A new report from comScore just came out that shows text message usage is still on the rise in the US. I’ve embedded the comScore report below, which also shows the change in browser usage, downloading apps, accessing social networking sites, playing games and listening to music on the mobile phone.

What’s interesting about this comScore report is that not one action on the mobile phone is trending downwards. A lot of this is due to the increased adoption of smartphones, and possibly the sharp decline of people spending time with older media such as newspapers and magazines.

While the usage numbers in this report are trending upwards, have you experienced usage of any of the below declining with your own mobile usage? If so, let us know in the comments section below.

http://www.tatango.com/blog/text-messaging-continues-to-grow-in-2011/

For more information on how your business can get involved in SMS, CLICK HERE

Why mobile will impact holiday shopping

bschaezlein — Thu, 13 Oct 2011 19:21:29 +0000

By Om Malik Sep. 15, 2011, 11:00am PT

Ever since Amazon launched its mobile offerings (and Amazon Prime), slowly but surely my buying habits have shifted towards Jeff Bezos’ company which is on its way to become the new new Walmart.

The fact is that because we got easy to use shopping apps on our phones, we are all seeing a big change in our shopping behavior. The biggest manifestation of this trend is going to be during the holiday season this year, according to Google’smobile ads division. In a blog post, they predict some major gains for mobile-based shopping.

15% of total “Black Friday” searches will be from mobile devices.
44% of total searches for last minute gifts and store locator terms will be from mobile devices.
65% of high-end device users report that they have used their device to find a business, and then made a purchase at that business in person.
Greater than 33% of both smartphone users and tablet users plan to start their shopping before Thanksgiving.

As we wrote about earlier, smartphones have turned into local shopping devices and during the holidays, the impulse to reach for your smartphone is even more powerful. With less time and more urgency to find gifts as the holidays approach, it makes sense that smartphones, already very intent-driven devices, will be become even more popular as shopping tools.

Elsewhere:

Forrester Research noted that tablets already account for 20 percent of e-commerce sales, despite the fact that only 9 percent of shoppers own tablets.

http://gigaom.com/2011/09/15/why-mobile-will-impact-holiday-shopping/

CLICK HERE for more information on how to get your local business mobile ready this holiday season!

Search Engine Marketing – SEM

phil — Mon, 19 Sep 2011 23:05:56 +0000

What is Search Engine Marketing – SEM?

Search Engine Marketing (SEM) or Pay Per Click Advertising is a unique and powerful service that places a paid advertisement for your business website across a wide network of up to 25 major search engines, including Google and Yahoo!

When consumers in your area search for words that match the keywords and location associated with your business, your ad appears in the search results. By clicking on the ad, consumers are taken to your website, where they are one step closer to becoming a paying customer.

What are you customers searching for?

There are different phases in the buying cycle. From tire kickers who aren’t sure they want a car to visitors who are trying to decide which car to but to late stage buyers who are looking for the best price, Search Engine Marketing allows you to target particular customers who have specific needs at the time they are searching for you.

Your online ad is like a Haiku describing your business. Those 3 lines of text give you a chance to establish trust, authority and credibility. We will help you craft that ad to include the proper “trigger words” to invite your “hyper-sensitive” visitors to give YOU the click.

Is your investment in PPC paying off?

Tracking Your Results

Unlike offline forms of media advertising online provides immediate tangible measurement of how well your advertising dollars are returning benefit to you. Whether your goal is lead capture or a sale, it is possible to measure a conversion event. When the customer completes a purchase, downloads a whitepaper, subscribe to your email newsletter, or sign up for a class, you receive immediate feedback on how many visitors took that action.

PD Web Services Search Engine Marketing

No matter how fantastic your website is, it is only effective if people can find it. Your website is the front door to your business, open to the public 24 hours a day, 7 days a week. How and where are visitors going find you? Search Engine Marketing is one of the tools PD Web Services can use to help you get started.

Search Engine Optimization – SEO

phil — Mon, 19 Sep 2011 23:04:32 +0000

Search Engine Optimization for Google and Humans

How do you get your website found?

No matter how fantastic your website is, it is only effective if people can find it.

In the online world, there are several ways someone can find your website. They may follow a link to your site from another site, they may type the name of your website directly into their browser address bar, or they can find your site by typing a search term into a search engine such as Google.

Search Engine Optimization (SEO) is the process of optimizing your website to help customers find you when they are searching for you through search engines like Google, Yahoo and Bing.

Search Engine Optimization is the steps we take to get your website found. Not just found, but found by the right people for the right reason. As a business owner, getting website visitors isn’t your only goal. You need to be found by visitors who are interested in your product or service and are ready to take some action or want to find out more about you.

At PD Web Services, our goal is to help your website rank higher in the Search Engine Results Pages for the keywords that really matter to your customers and clients. We help you see your website from a potential client or customer’s point of view and evaluate your website and its contents to present it in a way that is meaningful to your clients and customers.

How we do SEO

SEO can include improving the look and feel and workflow of your site. Our goal is to help you improve the content of your site to increase its usefulness to search engines as well as site visitors.

Links from other websites back to your website are an important factor the search engines use to determine if your website is trustworthy. We find high quality relevant backlinks for you.

We also ensure that the HTML, the computer language that powers your website, is formatted correctly to provide the greatest clarity and meaning to the search engines by adding correct title tags and heading tags.

PD Web Services will help you to get traffic, update you on your progress and make sure that you have compelling offers that will bring clients not just to your website, but all the way in the doors of your business.

Banner Ads on Mobile Devices See Higher Click-Thrus Than On PCs

bschaezlein — Mon, 19 Sep 2011 18:39:22 +0000

By Justin – September 15, 2011

There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click on banner ads by mistake and therefore can’t compete with traditional banner ads viewed on PCs. A new study out by MediaMind, however, aims to debunk this myth.

The company analyzed 230 million impressions of the same banner ads on both mobile devices and traditional browsers and found that the average CTR for mobile ads was .61% compared to .07% for browsers. MediaMind disagrees with the notion of errant clicks on mobile devices and instead says that mobile is simply “experiencing the same kind of new and fascinating curve that banner ads had when they first asked people to punch the monkey.”

The company also says that the position of the ads on mobile devices plays a huge part as well. ”Mobile banners aren’t just on top of the innovation curve, but also occupy a bigger portion of the screen relative to browser based banners. In many cases, there is only one banner on the page. Furthermore, people tend to browse with their phone closer to their eyes, unlike the screen of a laptop or a desktop.”

http://www.mobilemarketingwatch.com/study-banner-ads-on-mobile-devices-see-higher-ctr-than-on-pcs-18610/

For more information on how to advertise your business or service on one of our mobile sites, CLICK HERE

PDinTouch SMS Marketing

bschaezlein — Mon, 22 Aug 2011 22:35:51 +0000

S.O.S. for your SMS…
According to Morgan Stanley, Internet mobile adoption rates are ramping up faster than the desktop Internet did, and the number of smartphone users is increasing exponentially. The shift in consumer habits has led to mobile SMS quickly becoming a must-buy for businesses trying to reach that mobile demographic – a consumer base not entirely made up purely teens or twenties. Over 90% of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15-30% or more. It’s time to make the shift to instant consumer interaction.

PDinTouch not just a mobile website, not just an SMS engine, not just a coupon generator, not another App… We provide a direct marketing platform for local businesses to connect with, acquire and retain new customers through the mobile channel. A complete gateway to the business – info, reviews, social media plugins, events, appointments, coupons – instant gratification for the consumer and a long term connected relationship with YOU!

SMS campaign options:

Text-to-Email campaigns
Subscription text alerts
Voting/Polling
Mobile fan clubs
Premium SMS sweepstakes
Corporate marketing
Text-to-screen
Fundraising
Information responses
Client notification systems
Mobile real estate listings

Benefits for your Business include Complete Mobile Website, 24/7 Content Changes with Real Time Dashboard Access. Social Media Integration, Guest Feedback and user reviews.
Mobile coupons, Customer Database Storage and best of all…
No software to install, no App!

Replies Can Change Customer Minds

bschaezlein — Fri, 05 Aug 2011 20:50:03 +0000

It’s axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm’s true nature. After shipping you the wrong item, do they just offer to refund your return shipping? Do they overnight the correct item to you, no questions asked? How quickly do they resolve the problem?

It turns out that the way companies respond to bad online reviews makes a difference, too. As reported by Mediapost, a Harris survey showed that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more.

In addition, and perhaps an even bigger surprise, nearly 70% of those consumers receiving replies reversed the negative content either by deleting the bad review or posting a second positive one. Considering the power of word of mouth, and in particular negative word of mouth, that’s a stunning accomplishment.

While salvaging one out of five unhappy customers is a laudable goal (and, I suspect, a lot cheaper than prospecting for new customers), I have no doubt the benefits extend far beyond that number. Countless other buyers reading reviews will see a proactive response to a problem instead of an unanswered (and apparently ignored) complaint. (Indeed, when I’m evaluating an online purchase I usually visit the firm’s forum to see how quickly and effectively they respond to problem reports. Unanswered complaints are a huge red flag.)

Without a doubt, this issue is a no brainer. Monitor where your customers post – Twitter, Facebook, blogs, review sites, etc. – and engage them quickly and constructively. Don’t try to win an argument about who’s right; remember, you may have just ruined important plans, and the customer is upset. Offer a simple but sincere apology, and state how the problem can be resolved with minimum customer pain. Not only do you have chance to retain that customer, but you’ll have influenced many others as well.

Roger Dooley, Thu, Mar 17, 2011 – Neurosciencemarketing.com

http://www.neurosciencemarketing.com/blog/articles/change-minds.htm

For more information on how to effectively manage your company’s online reputation CLICK HERE

Print & Digital QR Code Special

bschaezlein — Mon, 11 Jul 2011 15:45:51 +0000

Give them multiple ways to find you online! With a QR code in your print ad and a web ad on the North Bay’s largest news website… All for HALF-OFF!!!! (a $1,980.00 Value).

A 2 col x 7″ ad with a QR Code in The Press Democrat & Petaluma Argus Courier newspapers +
a Medium Rectangle Banner ad at 50,000 impressions = ~~$1,980.00~~ $990.00!!!!

The first 50 people to sign-up will get comprehensive tracking of their QR Code AND complimentary Mobile Landing consultation.

Campaign must run by August 31, 2011.

For more information or to take advantage of this offer NOW – CALL 707-526-8675 / or email adinfo@pressdemocrat.com