Press Democrat Circulation

Circulation versus Total Audience: Circulation refers to the number of copies the newspaper distributes. However, most newspapers are read by more than one person. So, the total reach of The Press Democrat is much greater than the circulation. According to established research, each issue of the newspaper has an average of over 2.5 readers. Therefore, the total audience of The Press Democrat is over 2.5 times greater than the circulation.

Back to The Press Democrat