Ad Sizes

The sizes listed below are for Press Democrat and Petaluma Argus-Courier ROP and Classified ad sizes.
For North Bay Business Journal ad sizes click here. (pdf link)

Note: All pica/point measurements are based on 72 points per inch.
Full page image area = 11.625x21 inches: 20.75 for ads - .25 folio

ROP - Retail - 6 col. standard
ROP gutter =.125 inches/9pts
1 col.= 1.833"
2= 3.792"
3= 5.750"
4= 7.708"
5= 9.667"
6= 11.625"
Gutter .875”
7= 14.333"
8= 16.292"
9= 18.25"
10= 20.208"
11= 22.167"
12= 24.125"
Full Page Double Truck DT
12 col. + .875” gutter. =24.125” x full page depth= 20.75
for ads - .25 folio

CLASSIFIED - 9 col. standard
Classified gutter =.072 inches/5.2pts
1 col.= 1.218"
2= 2.519"
3= 3.819"
4= 5.12"
5= 6.421"
6= 7.722"
7= 9.023"
8= 10.324"
9= 11.625"
Full Page Double Truck DT
12 col. + .875” gutter. =24.125” x full page depth= 20.75 for ads - .25 folio

Santa Rosa Magazine, Petaluma Magazine, Where We Live
(6x10B) Full page with bleed *see below (Back and Inside Cover, pages 3, 4, 5, 7)
(6x10) Full page NO bleed 7.21” x 9.77” (will have a folio)
(4x10) 2/3 vertical= 4.75” x 9.77”
(6x5) 1/2 horizontal= 7.21” x 4.81”
(3x10) 1/2 vertical= 3.52” x 9.77”
(2x10) 1/3 vertical= 2.29” x 9.77”
(4x5) 1/3 square= 4.75” x 4.81”
(2x5) 1/6 vertical= 2.29” x 4.81”
(2x2) Small dining ad "spec"= 3.71” x 2.89”
(6x10) Santa Rosa Mag Full-page Profile= 7.21" x 9.77"
(6x6.666) Santa Rosa Mag 2/3 page Profile= 7.21" x 6.5"
(6x3.334) Santa Rosa Mag 1/3 page Profile= 7.21" x 3.25"

6x10B *Full page bleed= 8.625” x 11.0625”
Trim= 8.375” x 10.8125" (+ add .125² bleed past trim on each of the 4 sides.);
Image area= 7.875” x 10.3125" (text or elements not meant to trim should stay within the image area)

6x10DT *Double Truck bleed= 17” x 11.0625”
Trim= 16.75” x 10.8125" (+ add .125² bleed past trim on each of the 4 sides.);
Image area= 16.25” x 10.3125" (text or elements not meant to trim should stay within the image area)

Standard TAB/ROP
Full page image area = 5 rop col wide - 9.667” x 11.625” - .25 for folio
Full page ad size = 5 rop col wide - 9.667” x 11.375”
ROP gutter =.125 inches/9pts
1 col.= 1.833"
2= 3.792"
3= 5.750"
4= 7.708"
5= 9.667"
DT= 20.67"
Note: some tab rop sections may be sold as 2/3, 1/2, 1/3 and 1/6 etc.
(3x12) 2/3 vert= 5.75” x 11.375”
(5x6)1/2 horiz= 9.667” x 5.625”
(3x6)1/3 square= 5.75” x 5.625”
(2x12)1/3 vert= 3.792” x 11.375”
(2x6)1/6 vert= 3.792” x 5.625”

Modular TAB
(6x10) Full page image area = 9.667” x 11.625” .25 for folio
Full page ad size =9.667” x 11.375”
Gutters =.125 inches/9pts
(6x10) 2 col.=Full Page 9.667” x 11.375”
(6x5) 2 col.=1/2 Page horizontal 9.667” x 5.625”
(3x10) 1 col.=1/2 Page vertical 4.75” x 11.375”
(3x5) 1 col.=1/4 Page 4.75” x 5.625”
(3x2.5) 1 col.=1/8 Page 4.75” x 2.75”
(12x10) 4 col.=DT 20.67” x 11.375”

Standard Modular/ROP
Full page image area = 11.625” x 21” - 20.75” for ads - .25” folio
Full page ad size =11.625” x 20.75”
Gutters =.125 inches/9pts
6 col.=Full Page 11.625” x 20.75”
6 col.=1/2 Page horizontal 11.625” x 10.315”
3 col.=1/2 Page vertical 5.75” x 20.75”
3 col.=1/4 Page 5.75” x 10.3”
3 col.=1/8 Page 5.75” x 5.1”

Trim Tab
(examples; Simply Real Estate)
(newsprint stitch and trim)
(6x10) Full page with bleed *see below
(6x10) Full page NO bleed 8.75” x 10.375” (will have a folio)
(6x5) 1/2 Page horizontal 8.75” x 5.125”
(3x10) 1/2 Page vertical 4.3” x 10.375”
(3x5) 1/4 Page 4.3” x 5.125”
(3x2.5) 1/8 Page 4.3” x 2.23”
(12x10) DT 18.25” x 10.375”

*Full page bleed= 9.873” x 12.14”
Trim= 9.125” x 11.38"
Image area= 8.75” x 10.375" (text or elements not meant to trim should stay within the image area)

Open Home Guide
1 col.= 1size 4.5” x 2.8”

Real Estate Mag
2 col.=Full Page 7.75” x 9.5”
2 col.=1/2 Page horizontal 7.75” x 4.71”
1 col.=1/2 Page vertical 3.833” x 9.5”
1 col.=1/4 Page 3.833” x 4.71”

Frequent Flyers
1 col.=1/2 Regular Size 7.75” x 4.75”
1 col.=Regular Size 7.75” x 10.25”
2 col.=Large Size 9.5” x 12.5”

XPress Mail wrap
Front page topper= 5" x 1.75"
Front cover= 10.5" x 9.25"
Second page strip= .75" x 12.5"
Second page= 9.5" x 12.5"
Third page= 9.5" x 12.5"
Fourth page= 9.5" x 12.5"
1/2 page horizontal= 9.5 x 5.875"

DBM (Data Base Marketing-Home)
(examples; Home, Resolutions, New Home Developments, Summer Fun Guide,
Senior Discount, Drive Time, Wine & Dine, Fun for the Holidays)
It is very important when dealing with products that bleed to realize that
there are always 3 measurements in a bleed. Please ask if this seems unclear.

(2x9) Full page bleed= Should be covers only
(inside front, back and inside back)
bleed= 5.625" x 8.625"
trim= 5.375" x 8.375"
image area= 4.875" x 7.875"
(2x9) Full page NO bleed= All other full pages 4.875" x 7.8"
(2x4.5) 1/2 page horizontal=4.875" x 3.825"
(1x9) 1/2 page vertical=2.375" x 7.8"

DBM (Data Base Marketing-MSP Home Edition)
(examples; MSP Home Edition Direct Mail-Micro Share Product) paper Stock Glossy coated, Full color 4/4
Use slick mag settings. Please ask if it seems unclear.
(8x8) Front and Back Cover 8"wide x 8" high
(8x10) Inside Front and Back Cover 8" wide x 10.5" high
(8x5) Inside Half Page 8" wide x 5.125" high
(3x5) Inside Quarter Page 3.875" wide x 5.125" high

DBM (Data Base Marketing Post Cards)
(examples; Post Cards Direct Mail-Micro Share Product)
paper Stock Glossy coated, Full color 4/4
Use slick mag settings. Please ask if it seems unclear.
(6x9) Front 6" x 9"
(6x9) Back 6" x 9" with a 4" x 2.5" Indicia
(11x5) Front 11" x 5.67"
(11x5) Back 11" x 5.67" with a 4"x 2.5" Indicia