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News, Tips & Industry Resources


Keep up-to-date with the issues driving marketing, including strategy, innovation, best practices, branding and technology. Learn about the industry basics and core concepts around which winning programs are built.

Why mobile will impact holiday shopping

By Om Malik Sep. 15, 2011, 11:00am PT
Ever since Amazon launched its mobile offerings (and Amazon Prime), slowly but surely … More

Text Messaging Continues to Grow in 2011

27th October 2011 – Posted by Derek Johnson
A new report from comScore just came out that shows text message usage … More

Text Messaging Continues to Grow in 2011

27th October 2011 – Posted by Derek Johnson
A new report from comScore just came out that shows text message usage … More

Banner Ads on Mobile Devices See Higher Click-Thrus Than On PCs

By Justin  – September 15, 2011

There’s been a lot of debate regarding CTR for banner ads on mobile devices.  Many … More

The Power of QR Codes!

By sunnylogsdon | Published: May 17, 2011
Print and online are like chocolate and peanut butter. (Stay with me here.) They … More

Replies Can Change Customer Minds

It’s axiomatic that you find out how good a business really is when it has already screwed up once; the … More

What is Cloud Computing?

By Carrie Schmelkin, TMCnet Web Editor, May 9, 2011
By now, terms such as cloud hosting, cloud communications and cloud storage … More

NAA, Top Ten Reasons to Advertise….

Ten Reasons to Advertise on a Newspaper Website
1. Frequency: The online newspaper Web site user accesses the Internet almost twice … More

Will the Internet Kill Magazines?

Did instant coffee kill coffee?

New technologies change many things. But not everything. You may surf, search, shop and blog online, … More

Vivid Print Ads Change Your Memory

Tue, May 31, 2011
Neuromarketing
Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn’t really have it … More

NAA, January 2010

NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE
Newspaper Advertising Cited as Most Trustworthy; … More

How to Maximize Holiday Sales and Profits

Click on the link after the article to find great holiday marketing solutions.

INC.COM, November 1, 2009 – Advice for small … More

Yahoo’s Rules for Display Dominance

Yahoo’s Mark Ellis on the Rules for Display Dominance
by Carla Rover on Tuesday, May 31, 2011
Yahoo’s Mark Ellis, who recently … More

Why Newspaper Ads Beat Social Media

IDEA-SANDBOX.COM, June 17, 2010 – I need to get the word out about my business. I want to effectively reach … More

Top Reasons to Advertise in Magazines

Magazine audiences are growing — and young adults read heavily:
The number of magazine readers has grown more than 4% over … More