IMPACT
Sustained customer response
Ad Units 1/4 – 1/2 page
impact ad units are designed for advertisers seeking balance between page dominance and frequency. These ads offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, the units encourage sustained customer response over time. For best results, impact ad units should run 2 – 4 times in a 7-day period.
IMPRESSION
Build Awareness
Ad Units 1/8 -1/4 page
IMPRESSION ad units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness. These units provide sufficient space for a complete message at low cost for consistent response. For best results, IMPRESSION ad units should run 3 – 5 times in a 7-day period.
AWARENESS
Maintain Awareness
Small Ad Units
AWARENESS ad units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, AWARENESS ad units should run 4 – 7 times in a 7-day period.
File formats and Programs accepted:
PDF ads, uploaded through XpanceNET
InDesign CS2 or CS3
Fonts:
Remember to include both screen and printer fonts. Avoid Truetype fonts. Send only fonts used in file. If fonts are not included we will substitute fonts. Please make sure all text is 100% black only.
Images:
B&W • Color (must be CMYK)
Please supply TIFF, JPEG or EPS file formats.
Resolution:
We use 100 line screen for newsprint and 150 linescreen for our slick products. Images resolution should be double that: 200dpi for newspaper and 300dpi for slick products. Type should remain vector if possible. If you must rasterise or flatten type layers please do so at a high resolution 400-600 dpi. For line art or bitmap images use 600-1200 dpi depending on the quality of the original.
Adobe Acrobat & PDF
One of our preferred formats of choice to receive ads is PDF. If distilled correctly, it significantly increases our ability to produce and output consistent, high quality files. Note: InDesign CS; export all PDF files as “High Quality Print ” If corrections are needed, you will need to resend the PDF.
If you have any questions please call Mark Flaviani at 707.526.8630 or email at mark.flaviani@pressdemocrat.com