Ad Specs:
Leaderboard Ad
- 728 pixels wide by 90 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Half Page Ad
- 300 pixels wide by 600 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Medium Rectangle Ad
- 300 pixels wide by 250 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max/li>
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
Monster Ad
- 425 pixels wide by 600 pixels high
- .swf, .gif or .jpg file format
- 40kb max file size
- max 15 seconds
- 3 loops max/li>
- 1 pixel (color appropriate) border
- Subject to additional editorial approval
- For gif and standard third party creatives, 3 business days
- For overlays, interstitials, Flash, other rich media ads and any ads with sound, 5 business days
- For any campaigns incorporating an effectiveness survey, 5 business days
- For Advertiser e-mails, 3 business days
- Failure to supply materials according to lead times above may result in delay of schedule
- Within standard banner, skyscraper and big ad units, ad animation of any form can run for a maximum of 30 seconds without being re-initiated by the user
- Only one of the following ad types can appear on a single page: pop-up, pop-under, overlay or audio enabled ads
- Free-form overlay ads (DHTML) must include a prominently visible and clickable close button and run a maximum of 10 seconds at Publisher’s discretion
- All ads with uninitiated sound must be individually approved. Sound can run a maximum of 30 seconds and cannot repeat unless re-initiated by the user. All creative must include a prominently visible and clickable on/off button for sound
- To clearly distinguish advertisements from editorial content we require that all white background ads come with a border
- Ads that lead to Web site where the ‘Back’ button is disabled and as a result users cannot return to The Press Democrat on the Web will not be accepted
- Mouse-over interaction with an ad within a page on The Press Democrat family of sites can only provoke ad interaction within the current open browser window and cannot link a user to a new Web site
- All versions of creative that will be served via a third party must be provided for testing and approval prior to appearing on the site
- The subject matter, form, size, wording, illustration and typography of the advertising shall be subject to the approval of Publisher, but unless otherwise authorized in advance no change shall be made without the consent of Advertiser or Agency
- Where material furnished by Advertiser or Agency does not conform to advertising specification, Publisher shall immediately communicate with Advertiser or Agency for definite instructions. If Publisher is unable to secure definite instructions from Advertiser or Agency, the advertising shall be omitted
Mobile Web Banner Ad
An ad will need to be created in EVERY size (above) in order to ensure there is a
version for the most popular smartphone screen sizes.
The recommended formats for Mobile Web Banner Ads are: GIF, PNG or JPEG as
universal formats for still images. GIF for animated images. Due to file restrictions,
limit animation as much as possible. Flash-based image ads can’t appear on mobile
devices because many high-end mobile devices do not support Flash.
Lead Times:
General Ad Rules: