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Family Middle Class Segment

Sonoma County Adults in Segment: 30,018
Press Democrat Reach: 87.6%

Segment Highlights:

  • Household Income: $50,000 to $99,000;
  • Household Age: 30-49;
  • Education: Some College: 35.3%;
    College Grad: 31.7%; Post Grad: 5.7%;
  • Married: 98.1%; Widowed/Divorced: 1.9%;
  • Children at Home: 100%;
  • Home Ownership: Own: 64.9%; Rent: 35.1%;
  • Employment Status: Full-time: 55.5%; Part-time: 19.8%;
  • Read the Press Democrat: Sunday: 48.8% & Daily: 56.9%;
  • Internet Usage (past 30 days): 37.1% & 41.8% spent 5+ hrs/week.

    These ethnically diverse parents of younger children tend to be college-educated business managers and professionals. They like outdoor sports, including camping, boating and motorcycles. They prefer kid-friendly technology and media, targeted to children and teens.


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