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Mature Wealthy Segment

Sonoma County Adults in Segment: 76,397
Press Democrat Reach: 91.3%

Segment Highlights:

  • Household Income: $75,000+;
  • Household Age: 50+;
  • Education: Some College: 39.9%;
    College Grad: 19.1%; Post Grad: 21.7%;
  • Married: 72.3%; Single: 5.3%; Widowed/Divorced: 22.4%;
  • Children at Home: 20.6%;
  • Home Ownership: Own: 93.5%; Rent: 5.6%
  • Employment Status: Full-time: 45.5%; Part-time: 20.2%;
  • Read the Press Democrat: Sunday: 66.1% & Daily: 58.1%;
  • Internet Usage (past 30 days): 77.8% & 30% spent 5+ hrs/week.

    These politically active empty-nesters (over age 50) are very successful college-educated executives and professionals with homes in older communities. They enjoy travel, exercise, community work and cultural events.

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