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Young Middle Class Segment

Sonoma County Adults in Segment: 35,626
Press Democrat Reach: 87.4%

Segment Highlights:

  • Household Income: $40,000 to $74,000;
  • Household Age: 18 to 34;
  • Education: Some College: 45.3%;
    College Grad: 14.1%; Post Grad: 3.3%;
  • Married: 30.6%; Single: 69.4%;
  • Home Ownership: Own: 27%; Rent: 51.5%; Other: 21.5%;
  • Employment Status: Full-time: 28.1%; Part-time: 64.1%;
  • Read the Press Democrat: Sunday: 59% & Daily: 49.4%;
  • Internet Usage (past 30 days): 89.7% & 63.2% spent 5+ hrs/week.

    These hip twenty-something singles are ethnically diverse apartment dwellers with a wide income range. They enjoy alternative music and lively nightlife and tend toward progressive tastes.


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