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Young Wealthy Segment

Sonoma County Adults in Segment: 10,529
Press Democrat Reach: 86.6%

Segment Highlights:

  • Household Income: $75,000+;
  • Household Age: 30-49;
  • Education: Some College: 35.3%;
    College Grad: 33.9%; Post Grad: 6.3%;
  • Married: 19.4%; Single: 47.6%; Widowed/Divorced: 33%;
  • Children at Home: 0%;
  • Home Ownership: Own: 100%; Rent: 33.1%;
  • Employment Status: Full-time: 77%; Part-time: 22.2%;
  • Read the Press Democrat: Sunday: 31.6% & Daily: 64.2%;
  • Internet Usage (past 30 days): 81.3% & 38.3% spent 5+ hrs/week.

    Extremely successful, these very active young singles and couples (without children) are in their 30s and 40s. Well educated executives and professionals, they like cutting-edge technology, financial products, aerobic exercise and travel.


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